Episode 66

Know your Client Churn

You have spent so much time and effort into getting clients. Now it is time to keep them. It takes more time energy and money to build a client base than it does to retain those clients that are already doing business with you.

Customer churn is one of the most important metrics for a growing business to evaluate. It is a number that can give your company the hard truth about its customer retention.

In this podcast I use the tattoo career as my model to discuss the churn of clientele. You can relate this concept to any business that involves people and that is almost all of them.

Customer churn is the percentage of customers that stopped using your company's product or service during a certain time frame. You can calculate churn rate by dividing the number of customers you lost during that time period -- say a quarter -- by the number of customers you had at the beginning of that time period.

There are a few things you want to avoid if you want to improve your client retention. This podcast will help you understand how to work smarter and more efficiently so you can spend more time doing art.

-Matt Hodel

Read More at NGDATA. Here is a great article from Molly Galetto.

What is Customer Churn?

Bastards of Art Host: Matt Hodel

Matt Hodel is the owner of Ragtime Tattoo and Lillian Press in St. Louis Missouri. Working as a self-employed artist since 1995, he left his fine arts degree for a path in the low brow art world. He apprenticed for tattooing in the 90's at Iron Age Studios. From there he has traveled the globe working as an artist.
Today Matt splits his time between St. Louis and the Ozark Mountains. He enjoys Risograph Printing, landscape painting, and digital painting. Matt brings these podcasts to you the listener in hopes to inspire and motivate.

For other projects vist: Matt Hodel Design


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